Eight Times Eight | Cochin | B2C Education | Mass Premium
Product Portfolio: Online Chess Learning platform with courses and products curated by chess champions from across the world.
NEED OF THE HOUR
The brand needed a marketing campaign to run across print and digital media for the Online classes they had curated for the upcoming Summer Camp.
SHUNYA RESIPE:
Character Design | Campaign Design across Hoardings, Merchandise, Website Banners, Social Media Posts and Reels, Flyers, Standees and Posters
SHUNYA VALUE:
After thorough research on the category and campaigns targeted for children, Shunya saw the best way here would be to direct the campaign to schools and parents in a way that might also attract children from the age group of 5-15. We saw a great opportunity for a set of characters to steer the communication of this campaign for the brand. A set of characters that would promote how fun chess can be, worded with the actual benefits of learning chess.
