ZOOP | Gujarat | B2C Health & Wellness | Mass Premium
Product Portfolio: Ennovo Corporation, a nutraceutical brand had created an innovative and a unique health supplement made from dehydrated fruits and vegetables from across the world.
NEED OF THE HOUR
The need was to give it everything that would make it a relatable brand cherished by all
SHUNYA RESIPE:
Therefore Workshop | Brand Essence | Nomenclature | Logo | Design Language | Visual Packaging | Brochure
SHUNYA VALUE:
Through our thorough competitor research and interactive workshop with the Founders, we realised how the health category has been portrayed so seriously or created as an elite segment for a more mature audience.
Whereas, a healthy supplement like this could be shown from a brand that promotes health as something fun and experimental. A brand that could be a choice from a younger age itself!
From its nomenclature, to the name of its variants to its design language across all its major touch points, we made sure the fun and playfulness was maintained.
